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The Runbook team at their desks after hours

About

One team that wires the work and stays to run it. Every workflow we build gets measured, and the number goes on the results page whether we like it or not.

  • 2019Founded
  • 1,284Tasks last night
  • 38Audits done
The Runbook team at their desks after hours

About

One team that wires the work and stays to run it. Every workflow we build gets measured, and the number goes on the results page whether we like it or not.

  • 2019Founded
  • 1,284Tasks last night
  • 38Audits done
The Runbook team at their desks after hours

About

One team that wires the work and stays to run it. Every workflow we build gets measured, and the number goes on the results page whether we like it or not.

  • 2019Founded
  • 1,284Tasks last night
  • 38Audits done

The story

Runbook began in 2019 with two founders, a shared office and one client: a design studio that wanted its invoices out the day a job closed. The first workflow ran on a Tuesday night and the studio got paid nine days sooner.

There are more people now and the tools have changed twice, but the habit is the same: sit with the people who do the work, map the ten things that eat the week, wire them together, watch each one for a week and send a report every morning.

London · Since 2019

An office after hours, one desk still lit
02:14First workflow live · 2019

2019 → today

  1. 2019

    Two founders, one invoicing workflow

    Runbook starts in a shared office with one client: a design studio that wanted its invoices out the day a job closed. The first workflow ran on a Tuesday night.

    A team around a table in a glass meeting room at dusk
  2. 2020

    The offices empty, the workflows keep running

    Lead routing and onboarding join invoicing. The first morning report goes out at 06:00 and nobody has to be in a building to read it.

    A whiteboard covered in a workflow map
  3. 2022

    The night log

    Every client gets a log they can read: each task, its clock, its result. Support replies go live, and with them the first drafts written by a model and approved by a person.

    A desk with lit monitors at night
  4. 2024

    AI agents on the queue

    Agents read, sort and draft; people approve. The helpdesk workflow answers six tickets in ten before the desk opens, and the exceptions land in a queue, never in a void.

    The floor running at night, screens lit
  5. Today

    Five workflows, sixty tools, one promise

    1,284 tasks ran for our clients last night. The habit is the same as in 2019: map it, build it, watch it for a week, report it every morning.

    A morning report on a desk beside a coffee

The agency in numbers

Companies on autopilot
38
Workflows live tonight
214
Tasks that never need a person
94 %
Years of night shifts
7

The team

Your workflows have names on them. These are the ones you will hear from.

See open roles
  • Mara LindqvistFounder · SolutionsDraws the map in the first meeting. Still reads every morning report before the clients do.
  • Daniel OkaforFounder · EngineeringBuilt the first invoicing workflow in 2019 and the night log in 2022.
  • Priya RamanHead of deliveryOwns the five weeks: your one contact from the audit to the hand-over.
  • Tomas BergAutomation engineerWires the CRM, the inbox and the helpdesk together, then watches the first week.
  • Elena SorokinSupport opsRuns the night rota. If a workflow pauses at 02:14, she is the one who sees it.

The story

Runbook began in 2019 with two founders, a shared office and one client: a design studio that wanted its invoices out the day a job closed. The first workflow ran on a Tuesday night and the studio got paid nine days sooner.

There are more people now and the tools have changed twice, but the habit is the same: sit with the people who do the work, map the ten things that eat the week, wire them together, watch each one for a week and send a report every morning.

London · Since 2019

An office after hours, one desk still lit
02:14First workflow live · 2019

2019 → today

  1. 2019

    Two founders, one invoicing workflow

    Runbook starts in a shared office with one client: a design studio that wanted its invoices out the day a job closed. The first workflow ran on a Tuesday night.

    A team around a table in a glass meeting room at dusk
  2. 2020

    The offices empty, the workflows keep running

    Lead routing and onboarding join invoicing. The first morning report goes out at 06:00 and nobody has to be in a building to read it.

    A whiteboard covered in a workflow map
  3. 2022

    The night log

    Every client gets a log they can read: each task, its clock, its result. Support replies go live, and with them the first drafts written by a model and approved by a person.

    A desk with lit monitors at night
  4. 2024

    AI agents on the queue

    Agents read, sort and draft; people approve. The helpdesk workflow answers six tickets in ten before the desk opens, and the exceptions land in a queue, never in a void.

    The floor running at night, screens lit
  5. Today

    Five workflows, sixty tools, one promise

    1,284 tasks ran for our clients last night. The habit is the same as in 2019: map it, build it, watch it for a week, report it every morning.

    A morning report on a desk beside a coffee

The agency in numbers

Companies on autopilot
38
Workflows live tonight
214
Tasks that never need a person
94 %
Years of night shifts
7

The team

Your workflows have names on them. These are the ones you will hear from.

See open roles
  • Mara LindqvistFounder · SolutionsDraws the map in the first meeting. Still reads every morning report before the clients do.
  • Daniel OkaforFounder · EngineeringBuilt the first invoicing workflow in 2019 and the night log in 2022.
  • Priya RamanHead of deliveryOwns the five weeks: your one contact from the audit to the hand-over.
  • Tomas BergAutomation engineerWires the CRM, the inbox and the helpdesk together, then watches the first week.
  • Elena SorokinSupport opsRuns the night rota. If a workflow pauses at 02:14, she is the one who sees it.

The story

Runbook began in 2019 with two founders, a shared office and one client: a design studio that wanted its invoices out the day a job closed. The first workflow ran on a Tuesday night and the studio got paid nine days sooner.

There are more people now and the tools have changed twice, but the habit is the same: sit with the people who do the work, map the ten things that eat the week, wire them together, watch each one for a week and send a report every morning.

London · Since 2019

An office after hours, one desk still lit
02:14First workflow live · 2019

2019 → today

  1. 2019

    Two founders, one invoicing workflow

    Runbook starts in a shared office with one client: a design studio that wanted its invoices out the day a job closed. The first workflow ran on a Tuesday night.

    A team around a table in a glass meeting room at dusk
  2. 2020

    The offices empty, the workflows keep running

    Lead routing and onboarding join invoicing. The first morning report goes out at 06:00 and nobody has to be in a building to read it.

    A whiteboard covered in a workflow map
  3. 2022

    The night log

    Every client gets a log they can read: each task, its clock, its result. Support replies go live, and with them the first drafts written by a model and approved by a person.

    A desk with lit monitors at night
  4. 2024

    AI agents on the queue

    Agents read, sort and draft; people approve. The helpdesk workflow answers six tickets in ten before the desk opens, and the exceptions land in a queue, never in a void.

    The floor running at night, screens lit
  5. Today

    Five workflows, sixty tools, one promise

    1,284 tasks ran for our clients last night. The habit is the same as in 2019: map it, build it, watch it for a week, report it every morning.

    A morning report on a desk beside a coffee

The agency in numbers

Companies on autopilot
38
Workflows live tonight
214
Tasks that never need a person
94 %
Years of night shifts
7

The team

Your workflows have names on them. These are the ones you will hear from.

See open roles
  • Mara LindqvistFounder · SolutionsDraws the map in the first meeting. Still reads every morning report before the clients do.
  • Daniel OkaforFounder · EngineeringBuilt the first invoicing workflow in 2019 and the night log in 2022.
  • Priya RamanHead of deliveryOwns the five weeks: your one contact from the audit to the hand-over.
  • Tomas BergAutomation engineerWires the CRM, the inbox and the helpdesk together, then watches the first week.
  • Elena SorokinSupport opsRuns the night rota. If a workflow pauses at 02:14, she is the one who sees it.

Why Runbook

An office after hours, one desk still lit
02:14Payroll approved
Tasks run a month
Figure 48,200
Back per team, per week
Figure 31 h
Workflows live tonight
Figure 214
Tools wired together
Figure 60
Works with
HubSpotXeroSlackGmailNotionStripeShopifyAirtableQuickBooksSalesforce

Why Runbook

An office after hours, one desk still lit
02:14Payroll approved
Tasks run a month
Figure 48,200
Back per team, per week
Figure 31 h
Workflows live tonight
Figure 214
Tools wired together
Figure 60
Works with
HubSpotXeroSlackGmailNotionStripeShopifyAirtableQuickBooksSalesforce

Why Runbook

An office after hours, one desk still lit
02:14Payroll approved
Tasks run a month
Figure 48,200
Back per team, per week
Figure 31 h
Workflows live tonight
Figure 214
Tools wired together
Figure 60
Works with
HubSpotXeroSlackGmailNotionStripeShopifyAirtableQuickBooksSalesforce

Client words

Founders, operations leads and office managers whose weeks got shorter.

Dr Priya Raman, Harbour Dental
Client 01 / 05
“Our front desk used to start the day with 40 reminder calls. Now it starts with patients. Missed appointments are down by two thirds and nobody on my team touched a spreadsheet to get there.”
Dr Priya RamanPractice owner·Harbour Dental

Client words

Founders, operations leads and office managers whose weeks got shorter.

Dr Priya Raman, Harbour Dental
Client 01 / 05
“Our front desk used to start the day with 40 reminder calls. Now it starts with patients. Missed appointments are down by two thirds and nobody on my team touched a spreadsheet to get there.”
Dr Priya RamanPractice owner·Harbour Dental

Client words

Founders, operations leads and office managers whose weeks got shorter.

Dr Priya Raman, Harbour Dental
Client 01 / 05
“Our front desk used to start the day with 40 reminder calls. Now it starts with patients. Missed appointments are down by two thirds and nobody on my team touched a spreadsheet to get there.”
Dr Priya RamanPractice owner·Harbour Dental
A logistics depot at dusk, the loading doors still lit

Book a call

Pick what fits. On the call we map the first workflow, the tools it touches and the week it goes live.

Your brief0 / 2 picked
01Team size
02What eats your timepick several
Book a 20-minute call

No contract · First workflow live in 14 days

A logistics depot at dusk, the loading doors still lit

Book a call

Pick what fits. On the call we map the first workflow, the tools it touches and the week it goes live.

Your brief0 / 2 picked
01Team size
02What eats your timepick several
Book a 20-minute call

No contract · First workflow live in 14 days

A logistics depot at dusk, the loading doors still lit

Book a call

Pick what fits. On the call we map the first workflow, the tools it touches and the week it goes live.

Your brief0 / 2 picked
01Team size
02What eats your timepick several
Book a 20-minute call

No contract · First workflow live in 14 days

Book a call
An open-plan office at dusk, screens still lit

London3 workflows running

Runs on Zapier · Make · n8n · custom agents

Book a call
An open-plan office at dusk, screens still lit

London3 workflows running

Runs on Zapier · Make · n8n · custom agents

Book a call
An open-plan office at dusk, screens still lit

London3 workflows running

Runs on Zapier · Make · n8n · custom agents

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